A new approach to changing minds
-- Arlene Dickinson
"As much a self-help tome as it is a how-to manual for gaining success in marketing and in business."
-- National Post
How to Get a Meeting With Anyone
The untapped selling power of contact marketing
-- Stu Heinecke
"With this book, Stu gives you everything you could possibly need to get all of the meetings you could possibly want."
-- Bob Mankoff, cartoon editor of The New Yorker
Mastering the Complex Sale
How to compete and win when the stakes are high!
-- Jeff Thull
"Mastering the Complex Sale lays out the most significant business and sales strategy to come along in years. It is clearly leading-edge thinking. As a technology innovator, we see it as a must. Read it and win!"
-- Tim Klein, CEO of ATTO Technology Inc.
Marketing and Negotiations
These books remove the sleazy car salesman approach of selling, and walk you through a step-by-step approach that discovers what the client needs (as opposed to wants or thinks they want) and shows you how to develop that perfect product and/or service for them. Mark them up, put in bookmarks, because you will return to these books over and over again.
The Psychology of Persuasion
-- Robert B. Cialdini, Ph.D.
"For marketers, it is among the most important books written in the last 10 years."
-- Journal of Marketing Research
The New Strategic Sellling
The unique sales system proven successful by the world's best companies
-- Robert B. Miller and Stephen E. Heiman with Tad Tuleja
"A practical guide offering new insight into the way salesmen can successfully promote big-ticket items to large organizations."
-- Financial Post
Thinking Fast and Slow
-- Daniel Kahneman
"As a winner of the Nobel Prize in Economics, Kahneman creates a masterpiece. It is one of the most engaging collections of insights into the human mind ever written."
The Tipping Point
How little things can make a big difference
-- Malcolm Gladwell
"A fascinating book that makes you see the world in a different way."
Selling to the Government
What it takes to compete and win in the world's largest market
-- Mark Amtower
"It's rare that a guy who makes his living as a consultant will give away his experience in a book. Here, you're getting Mark's 30 years of wisdom in how to sell to government buyers. Grab it now!"
-- Ruth P. Stevens, Adjunct Professor Columbia Business School
What every successful sales professional needs to know
-- Zig Ziglar
"Bestselling motivational author and speaker Zig Ziglar packs his proven selling techniques into this easy-to-read pocket reference. Read it and see your sales go through the roof!"