Marketing and Negotiations
These books remove the sleazy car salesman approach of selling, and walk you through a step-by-step approach that discovers what the client needs (as opposed to wants or thinks they want) and shows you how to develop that perfect product and/or service for them. Mark them up, put in bookmarks, because you will return to these books over and over again.
Selling to the Government
What it takes to compete and win in the world's largest market
-- Mark Amtower
"It's rare that a guy who makes his living as a consultant will give away his experience in a book. Here, you're getting Mark's 30 years of wisdom in how to sell to government buyers. Grab it now!"
-- Ruth P. Stevens, Adjunct Professor Columbia Business School
The Psychology of Persuasion
-- Robert B. Cialdini, Ph.D.
"For marketers, it is among the most important books written in the last 10 years."
-- Journal of Marketing Research
The Tipping Point
How little things can make a big difference
-- Malcolm Gladwell
"A fascinating book that makes you see the world in a different way."
Mastering the Complex Sale
How to compete and win when the stakes are high!
-- Jeff Thull
"Mastering the Complex Sale lays out the most significant business and sales strategy to come along in years. It is clearly leading-edge thinking. As a technology innovator, we see it as a must. Read it and win!"
-- Tim Klein, CEO of ATTO Technology Inc.
Thinking Fast and Slow
-- Daniel Kahneman
"As a winner of the Nobel Prize in Economics, Kahneman creates a masterpiece. It is one of the most engaging collections of insights into the human mind ever written."
What every successful sales professional needs to know
-- Zig Ziglar
"Bestselling motivational author and speaker Zig Ziglar packs his proven selling techniques into this easy-to-read pocket reference. Read it and see your sales go through the roof!"
The New Strategic Sellling
The unique sales system proven successful by the world's best companies
-- Robert B. Miller and Stephen E. Heiman with Tad Tuleja
"A practical guide offering new insight into the way salesmen can successfully promote big-ticket items to large organizations."
-- Financial Post
How to Get a Meeting With Anyone
The untapped selling power of contact marketing
-- Stu Heinecke
"With this book, Stu gives you everything you could possibly need to get all of the meetings you could possibly want."
-- Bob Mankoff, cartoon editor of The New Yorker
A new approach to changing minds
-- Arlene Dickinson
"As much a self-help tome as it is a how-to manual for gaining success in marketing and in business."
-- National Post